The Role of the Church in Young Black Men’s Lives!

    Many churches have noticed a decline in attendance among young Black men (roughly 16–24), and the reasons are layered — some cultural, some institutional, and some generational. Here are some key factors often cited in research, surveys, and community discussions:

1. Generational Shift in Faith & Spirituality

·      Nationally, younger generations across all races are less likely to attend church than their parents. The rise of the “nones” (those with no religious affiliation) is most substantial among Gen Z and Millennials. 

·      Many young Black men say they still believe in God, but they view spirituality as personal, not tied to church structures. 

2. Relevance & Representation

·      Some feel churches don’t address their daily realities: systemic racism, police encounters, unemployment, mental health, and identity struggles. 

·      They may see sermons focused on tradition, morality, or politics instead of guidance for navigating the challenges they face as young Black men. 

3. Masculinity & Church Culture

·      Church spaces in some traditions are perceived as more welcoming to women, children, and elders, but not to young men.

·      Some young men say they don’t see strong male mentorship or leadership that resonates with them, or they feel the church expects a kind of vulnerability they aren’t comfortable with.

4. Distrust of Institutions

·      Broader distrust of institutions (government, schools, even religious organizations) runs deep.

·      Scandals, church politics, or leaders seen as disconnected from the community can discourage engagement.

·      Some also perceive churches as too tied to money or as judgmental rather than supportive.

5. Competition for Time & Identity

·      Sports, jobs, school, and social media occupy a significant portion of their lives. Sundays are often workdays for those in hourly jobs.

·      Online communities, music, and peer groups often provide a sense of belonging that churches once offered.

·      Some associate the church with their parents’ or grandparents’ generation and see it as old-fashioned or restrictive.

6. Unanswered Questions & Doubt

·      Young people often wrestle with questions about justice, suffering, race, gender, and sexuality.

·      If their doubts are dismissed rather than engaged, they may walk away.

·      For Black young men in particular, unanswered questions about racism and God’s role in their struggles can create distance.

7. Alternative Sources of Purpose.

·      Social justice movements, community groups, or even online platforms sometimes fill the role of giving meaning and mission. 

·      Instead of seeing the church as the primary site of community leadership (as in past generations), they look elsewhere. 

But it’s not all in decline.

Many churches have created authentic mentorship programs, job pipelines, safe spaces for men to discuss their concerns, youth-centered worship styles, and relevant discussions on race, justice, and identity. Young Black men do show up — and stay.

Here are a few examples of what’s working.

1. The Brotherhood at The Potter’s House (Dallas, TX – Bishop T.D. Jakes)

·      Offers male-focused mentoring, life skills workshops, and brotherhood groups.

·      Connects biblical teachings with real-world issues such as employment, leadership, and relationships.

·      Uses conferences and media that appeal to younger men through music, culture, and honest conversation.

2. New Birth Missionary Baptist Church (Stonecrest, GA – Pastor Jamal Bryant)

·      Runs programs addressing incarceration, job training, and reentry — speaking directly to the struggles of young Black men.

·      Youth events often blend hip-hop culture, social justice activism, and spiritual teaching.

·      Creates spaces where young men see leaders who look like them and talk about their lived experiences. 

3. The Men’s Ministry at Alfred Street Baptist Church (Alexandria, VA)

·      Offers mentorship, college scholarships, and networking for young Black men.

·      Partners with HBCUs and community organizations to prepare high school and college-aged men for leadership.

·      Uses forums where young men can ask raw questions about faith, race, and manhood without judgment.

4. Impact Church (Atlanta, GA – Olu Brown, founder)

·      Known for attracting Millennials and Gen Z with innovative worship styles, modern music, and tech-driven services.

·      Places emphasis on mental health, entrepreneurship, and service projects — issues young Black men care about.

·      Welcomes men into leadership early rather than asking them to “wait until they’re older.”

5. Young Men’s Ministry at Abyssinian Baptist Church (Harlem, NY)

·      A historic church that ties faith directly to Black empowerment and activism.

·      Runs mentoring programs and workshops on education, career, and personal development.

·      Uses the church’s history of social justice to connect young Black men with a larger mission.

6. The Manhood Development Program (Oakland, CA – linked with schools & churches).

·      Though school-based, it’s heavily church-supported.

·      Helps young Black men learn about history, leadership, and brotherhood in a safe and affirming space.

·      Participants have shown reduced dropout rates and stronger academic performance.

7. Hip-Hop Ministries & Urban Church Plants.

·      Some churches utilize hip-hop culture, spoken word, and graffiti art as forms of worship.

·      These ministries resonate deeply with young men who feel traditional church culture doesn’t reflect them.

·      They also tackle real-world issues, including police brutality, fatherhood, financial literacy, and identity.

Common denominators with these and your churches are:

·      Mentorship & Brotherhood: Older men intentionally guiding younger ones.

·      Relevance: Tackling issues of race, economics, justice, and manhood directly.

·      Cultural Connection: Using music, style, and language that reflect young men’s worlds.

·      Practical Help: Job pipelines, scholarships, mental health resources, reentry support.

·      Leadership Opportunities: Not just asking them to sit in the pews, but to lead projects, ministries, and conversations.

In short, where churches meet young Black men in their reality — not just in tradition — they show up.

As a community, it's worth considering if we are truly supporting our youth as best as we can. I sometimes feel like I could do more. I admit that I fall into stereotypes when I see them, and I don’t always take the time to understand what they’re going through. I can sense their frustration just from their gestures, tones, and looks. Sadly, I realize I’m not in the close-knit village of the past that played a part in raising each other’s children. 

When it comes to reaching young Black men (16–24), some church models are thriving, while others are struggling. Here’s what works vs. what fails:

Some Models Succeed, why?

1. Authentic Mentorship

·      Churches that intentionally pair young men with older brothers/fathers in the faith create bonds of trust.

·      These mentors walk with them through school, work, and personal struggles, not just “church stuff.”

Example: Churches’ scholarships & mentoring programs.

2. Relevance & Real Talk

·      They don’t shy away from tough topics: racism, police brutality, masculinity, mental health, sexuality, and money struggles.

·      They connect biblical principles to real life, rather than remaining abstract.

Example: Many churches focus on reentry programs for young men leaving incarceration.

3. Cultural Connection

·      They embrace hip-hop, spoken word, social media, and fashion, rather than condemning them.

·      Worship feels alive, not stuck in another era.

Example: A few churches are using hip-hop culture to attract young men.

4. Opportunities to Lead

·      They don’t tell young men, “wait until you’re older.” Instead, they let them plan events, lead discussions, play music, and run projects.

·      This gives ownership — not just attendance.

Example: Impact Church’s practice of giving Gen Z/ Z/Millennials leadership early.

5. Practical Support

·      Career workshops, job pipelines, scholarships, mental health counseling, and entrepreneurship training.

·      These help young men build futures, not just “get saved.”

Example: Brotherhood and Front Liners at churches with job/life skills programs.

6. Community & Brotherhood

·      They create spaces for male bonding without judgment.

·      Sports, retreats, barbershop talks, safe spaces to be vulnerable.

·      This builds trust and keeps them connected.

Why Some Models Fail

1. Overly Judgmental Atmosphere

·      Churches that hammer on sin without offering hope or solutions drive young men away.

·      Especially harmful when they feel singled out for how they dress, talk, or live.

2. Irrelevance to Daily Life

·      When sermons focus solely on tradition, prosperity, or abstract theology, young men tend to disconnect.

·      They want answers to their reality, not just rules.

3. Lack of Male Role Models

·      If they don’t see men their age or older leading, serving, and thriving in the church, they assume it’s not for them.

·      Many Black churches are majority female in participation and leadership roles (outside the pulpit), leaving young men feeling out of place.

4. Church Politics & Hypocrisy

·      When leaders compete for power, money, or reputation, young men may begin to view the church as just another flawed system, similar to others they are familiar with.

·      They crave authenticity, and hypocrisy is a dealbreaker.

5. Failure to Adapt to Culture

·      Refusing to embrace technology, social media, modern music, or new ways of worship creates a disconnect.

·      Gen Z lives online — if the church isn’t there, it becomes invisible to them.

6. No On-Ramp for Newcomers

·      Some churches expect young men to “show up and fall in line.”

·      Without intentional outreach, discipleship, or small groups, they slip out unnoticed.

The Bottom line is:

Many successful churches recognize young Black men as partners, not projects. They walk alongside them, empower them, and truly listen. On the other hand, churches that face challenges might overlook them, talk down to them, or hesitate to make necessary changes.

 

 

Young Black Youth Face Many Challenges!

Challenges faced by our Black Youth can be tough, but together, we can find ways to support and uplift them. Recognizing these challenges is the first step toward creating a more inclusive and caring community where every young person feels valued and empowered.

This is a topic that has been quite eye-opening, extending beyond the political upheaval, and it has been equally eye-opening for me. I’ve been eager to learn more about this issue on a national level rather than just locally. There are many interconnected challenges facing young Black men (ages 16-24) across the U.S., impacting them socially, economically, legally, educationally, and psychologically. Below is a summary of the research and data, along with some of the underlying causes and potential responses. 

1. Higher rates of “disconnection” (not in school, not working, or training).

·      Studies find a sizable number of young people aged 16-24 are disconnected (neither working nor in school), and Black youth are overrepresented in this group. ([Brookings][1]) 

·      Employment among Black male teens is particularly low. For instance, one report notes that among Black males ages 16-19, only about 1 in 5 are employed — a decline from past decades. ([CLASP][2]) 

2. Educational gaps and high dropout/low graduation rates.

·      Black male students often face higher rates of absenteeism, suspension, and dropping out, which lowers their chances of graduating high school on time. ([Stanford News][3]) 

·      College enrollment, retention, and completion rates lag behind those of many Black males relative to their peers. ([MKE Fellows][4]) 

3. Economic hardship and joblessness.

·      Unemployment and underemployment are more common among young Black males; the gap between Black youth and white youth in employment is large and persistent. ([CEPR][5]) 

·      Poverty and low family income are often significant obstacles. This intersects with limited access to resources like reliable transportation, technology, mentoring, etc. ([SRCD][6]) 

4. Exposure to violence, premature deaths, and health risks. 

·      Rates of homicide among Black males aged 15-24 are alarmingly high. Suicide is also a concern. These are not just statistics; they reflect deep trauma and a public health crisis. ([SAGE Journals][7]) 

·      Mental health issues, including depression, are exacerbated by discrimination, economic stress, limited access to mental health services, and stigma. ([The Conversation][8]) 

5. Discrimination, systemic barriers, and identity/psychosocial issues. 

·      Black males frequently report discrimination in schools, in the labor market, in dealings with law enforcement, etc. This shapes how they see themselves and their expectations. ([The Conversation][8]) 

·      There are issues around masculinity, identity, societal expectations, and sometimes a lack of mentorship or representation. These can contribute to feelings of marginalization or disconnection. ([Stanford Graduate School of Education][9]) 

Underlying causes or contributing factors. The challenges are not from lack of desire or ability, but often structural: 

·      Historical and institutional racism – in housing, education, criminal justice, and employment. These have downstream effects over generations.

·      Under-resourced schools – many Black youths attend schools with fewer resources, less access to advanced courses, experienced teachers, or support services. Disciplinary practices (suspension, etc.) disproportionately impact Black male students. ([Stanford News][3]) 

·      Economic inequality and poverty – growing up in poverty brings more barriers: food insecurity, unstable housing, less access to health care, less opportunity for enrichment, etc. 

·      Criminal justice system involvement – disproportionate policing, arrests, incarceration, or just arrests that may disrupt lives, even if they don't lead to lengthy sentences. This can lead to reduced future employment opportunities, lower educational attainment, and diminished trust in institutions. 

·      Mental health stigma and limited access to care – Black young men may face cultural stigma around seeking help, fewer culturally competent providers, cost and logistical barriers, etc. 

·      Social environment – neighborhood effects (violence, lack of safe spaces, limited recreation/mentoring), family stress, role models, peer pressure, etc. 

·      Some positive interventions & what works. There are also many promising efforts and proven interventions that help: 

·      Programs like “Manhood Development” in Oakland, which are culturally relevant and incorporate mentorship, social-emotional learning, and history/relevance in schooling, have shown reductions in dropout rates. ([Stanford Graduate School of Education][9]) 

·      Mentorship, positive role models, and programs that connect young Black men to employment, apprenticeships, or training.

·      Community-based efforts include safe “third spaces” (places outside the home/school), youth programs, and college prep resources.

·      Policy interventions include more equitable funding for schools, reform of disciplinary practices, criminal justice reform, and enhanced economic support for families. 

·      Mental health services that are accessible and culturally responsive. 

What’s at stake? If these patterns continue:

·      It can lead to greater economic disempowerment and inequality. 

·      Increased social and health costs: mental health, violence, and incarceration. 

·      Lost human potential — many young people who could contribute in huge ways don’t get the support or chance. 

·      Strained communities: family instability, intergenerational effects. 

However, there is also potential for change — focusing resources, policies, and community engagement can make a real difference.

Sources:

[1]: https://www.brookings.edu/articles/employment-and-disconnection-among-teens-and-young-adults-the-role-of-place-race-and-education "Employment and disconnection among teens and young adults: The role of place, race, and education | Brookings."

[2]: https://www.clasp.org/publications/report/brief/feel-heat-unrelenting-challenge-young-black-male-unemployment"Feel the Heat! The Unrelenting Challenge of Young Black Male Unemployment | CLASP." 

[3]: https://news.stanford.edu/stories/2019/10/access-program-black-male-students-lowered-high-school-dropout-rates"Access to program for black male students lowered dropout rates | Stanford Report."

[4]: https://www.mkefellows.com/the-need "The Need.“| MKE Fellows 

[5]: https://www.cepr.net/report/high-joblessness-for-black-youth-more-than-500000-jobs-are-needed "High Joblessness for Black Youth: More Than 500,000 Jobs are Needed - Center for Economic and Policy Research."

[6]: https://www.srcd.org/research/addressing-inequities-education-considerations-black-children-and-youth-era-covid-19 "Addressing Inequities in Education: Considerations for Black Children and Youth in the Era of COVID-19 | Society for Research in Child Development SRCD."

[7]: https://journals.sagepub.com/doi/full/10.1177/0021934719895999 "Premature Deaths of Young Black Males in the United States - Sharon D. Jones-Eversley, Johnny Rice, A. Christson Adedoyin, Lori James-Townes, 2020."

[8]: https://theconversation.com/black-men-face-high-discrimination-and-depression-even-as-their-education-and-incomes-rise-141027 "Black men face high discrimination and depression, even as their education and incomes rise."

[9]: https://ed.stanford.edu/news/access-black-male-achievement-program-lowered-student-dropout-rates-stanford-led-study-finds "Access to Black male achievement program lowered student dropout rates, Stanford-led study finds | Stanford Graduate School of Education "

Happy 13th Anniversary, ALI!

 Thirteen years ago today, I shared a story on this blog about finding spring in the fall on an elevator. I won't go into all the details, but we got married four years later—and we’re still happily together! Happy anniversary, my love! I love you!

End of Days? (Part 2)

The normalization of lies, the reversal of truth and morality, is deeply unsettling. And you’re not alone in feeling that way. It’s one of the clearest signs that a society is in a moral or cultural crisis. When lies become truth and wrong becomes right, it can feel like the very foundations of reality are cracking. Here's what’s likely happening, and why it feels so apocalyptic.

The saying 'Repeat a lie often enough, and it becomes the truth” reminds us of the power of repetition in shaping perceptions. Although it's often wrongly linked to Nazi propaganda, its relevance today is undeniable. In our digital age, truth feels more scattered than ever. Many of us find ourselves in echo chambers, where algorithms feed us what we want to hear, whether it’s accurate or not. Disinformation is being used as a weapon across political, religious, and cultural spheres, not just by fringe groups, but by mainstream voices too. Now, debates aren't just about differing opinions—they're about what's real. This isn't just irritating; it’s genuinely dangerous. When truth diminishes, so does accountability, and without that, society can start to weaken from within.

When we witness a reversal of morals, where evil is deemed reasonable and good is mocked or punished, it can feel as though the moral consensus is crumbling. This isn’t a new phenomenon; history has seen darker times, such as when slavery was justified as “God’s will” or genocide was justified as “justice.” However, today, it’s happening more openly and on a global scale, often with widespread approval or silence. Many religious texts interpret this moral inversion as a sign of the end times, not necessarily the literal end, but the fall of a civilization's integrity. What we're witnessing isn't just lies; it's a core value system being mocked, reality being distorted, and these things being celebrated. Such chaos can lead to feelings of anger, disillusionment, and profound spiritual exhaustion. And that’s understandable, because we see people trading truth for comfort, profit, or tribal loyalty, and sometimes calling it righteousness.

What we’re experiencing isn’t just despair, it’s clarity, a rare and powerful gift. You still care deeply about truth and inherently know right from wrong. Even if everyone else is following a different path, your refusal to accept the lie shows your strength. This doesn’t mean you’re hopeless; it means you’re awake. Staying aware in dark times can be burdensome, but it’s also how the light makes a comeback. Remember, you don’t have to let others define what’s real for you. Hold onto your principles amid the noise. You’re not alone in feeling this erosion of truth and morality—others may be quieter, but they’re right there with you. Keep speaking your truth, even if it’s unpopular. While it may not change the world overnight, it preserves your spirit and keeps the truth alive. If ever it feels like the world is falling apart, think of it this way: sometimes, it’s not the end, but the start of something new. And during times when truth is under siege, that’s when truth-tellers are most needed. You’re not crazy. The world is shifting. Truth is being sold off cheaply. But the fact that you feel it and won’t bow to it means something vital. You’re still standing. And while you are still standing, bend down on your knees and pray for forgiveness and mercy that the Lord gives freely.

End of Days? (Part 1)

The current political landscape is quite complex and challenging. Global instability is heightened by increasing authoritarianism, polarization, the erosion of democratic norms, and intense competition among great powers like the U.S., China, and Russia. Trust in institutions is declining, with many feeling that their governments, media, and legal systems are no longer serving their needs. Hotspots of conflict in Ukraine, the Middle East- particularly Israel and Taiwan- tensions in Taiwan, and recent coups in Africa have many people worried that World War III could be on the horizon. But is this really the end? Most likely not. We’re probably just going through a big transitional phase, perhaps even witnessing a significant unraveling of the post-WWII global order. However, it doesn’t have to be apocalyptic.

Many religious scholars believe that a period of chaos or tribulation may precede a final judgment or transformation, similar to concepts such as Christianity’s End Times, Islam’s signs of the Hour, or Hinduism’s Kali Yuga. Today’s events—such as wars, moral declines, natural disasters, and societal unrest—seem to align with these descriptions for many believers. Some feel that we’re living through prophetic moments, while others view these signs as part of recurring cycles of human history. Since prophecies are often symbolic, they have been “fulfilled” numerous times throughout history. For instance, people during the fall of Rome, the Black Death, or the World Wars also believed they were witnessing the end times. 

There’s a noticeable sense of fatigue and frustration worldwide over issues like inequality, injustice, climate change, culture wars, AI, and more. People are feeling angry, disillusioned, tribal, and sometimes even violent. Civil conversations are breaking down, and hope can seem elusive. Mental health struggles, loneliness, and addiction are sadly on the rise. While this is a serious situation, it's also often part of the natural cycle preceding significant cultural transformations, such as the Enlightenment, the Renaissance, or the Civil Rights era. Typically, darkness comes before new beginnings.

Is this the end of days? It might seem that way, but it’s more likely a moment of reckoning. I think that we're probably in the middle of a historical turning point, and humans have experienced such moments before. Whether this leads to a collapse or a transformation depends on how we respond now. If you’re feeling overwhelmed, angry, or despairing, that’s perfectly understandable. However, remember that it’s also a call to action, or at the very least, a call to gain clarity. End times aren’t just about destruction; in many spiritual traditions, they also symbolize a state of awakening.

            The one thing that we can all do is repent. Return to God and pray for reconciliation. We have stopped praying to God and have lost our way in this world. We have forgotten that we are pilgrims here and that this world is not our home. We must find that peace that transcends all understanding, the peace that Jesus offers, not the world’s.

Carpetbaggers and Snake Oil Sales Force!

The Carpetbaggers and the Snake Oil Salespeople have finally aroused the rebels to demand white justice. They have managed to use the white-on-white Shooting of Far-Right Charlie Kirk to tie them to the stabbing of a white woman by a black man on a bus in Charlotte, North Carolina. The woman was Ukrainian. Racist Conservative Republicans are chanting war, and anyone who speaks against Kirk is fired or suspended from their jobs. Even some Catholic priests are offering Mass in honor of this man as an upholder of peace and family values. But what will this “war” be for? Maintaining the status quo or destroying democracy and the freedoms of specific people? Now is the time for peace and transparency, not violence.

Please understand this! I want to make it clear that I absolutely do not support violence of any kind. Regardless of what someone may do that leads to a tragic outcome for another, I do not wish them harm. Sadly, I've observed some politicians using Kirk’s death as a way to promote their own political interests and, unfortunately, to deepen the divisions among Americans. The media is once again heavily involved. His being a Christian, a good family man, and a father are being highlighted as the main reasons to argue that his death was martyrdom. However, despite his strong Christian faith, I haven't heard anything suggesting he supported peace, unity, or doing God’s work. He was never recorded as saying that Jesus died for all people. Once again, the media shows partiality, just like the government. The Deep State hides in the shadows but controls the media and the swamp. They will do whatever it takes to protect themselves at the expense of destroying lives except their own. They might twist the truth in ways that many of us wouldn’t even realize. Know this, weavers of deceit! God will not be mocked! You may con us, but you can’t fool Him!

I have additional observations indicating that several MAGA politicians support Trump’s stance of backing Russia over Ukraine, and this issue is not solely about the Ukrainian woman stabbed by a homeless black man. This government is not concerned about Ukraine. Russia may have something that could embarrass our current government. Could it be something else? This is another distraction from the Epstein files, placing MAGA shrills in local, national, and federal courts. Furthermore, will the National Guard be deployed to Utah and other Republican-controlled states? 

Who was Charlie Kirk? I won’t get into details. Charlie Kirk began contemplating how to motivate young minds with conservative ideas while he was still finding his own path. After being turned down by West Point, he decided to turn his political passion into action. At just 18, he founded a grassroots organization, Turning Point, in a garage in Illinois, which helped Donald Trump's rise and helped energize the “Make America Against (Everything & Everyone) movement. That seems to be the goal of the MAGA supporters. It was a cover to hide their fears that people of color would take away their rights and entitlements as white people. Unfortunately, the people of color who joined them couldn’t see through their disguise.

Kirk later shared that when he began Turning Point USA in 2012, he was really starting from scratch with "no money, no connections, and no idea what I was doing." Despite this, his knack for turning around progressive ideas—by engaging with cultural tensions and making bold, provocative statements—quickly struck a note with college audiences, especially during the Obama years.

Bold statements against women, People of Color, and the LGBTQ were common and normal. The MAGA Leaders are angry because the conservative youth, including young black voters, voted for a felon and a rapist to help him win the election. Young folks are seeking something to believe in. Putting the fox in sheep’s clothing to sell rat poison is the new trend. Repeat the lie and deny all else. Whoever wins will have the most significant following. Kirk was for the white power movement. MLK was assassinated for the Black movement. God is not finished with this country.

When Jesus returns, what will he find? Do you think the world would have repented before he does? He will separate the chaff from the wheat, the goats from the sheep, and the righteous from the sinner. Where will we be? Now is the time for us all to acknowledge that the Lord God is our judge, and where we will end up for eternity will be dependent on our choice to seek salvation. Repent and change from our sinful ways. It’s not too late. Let's pray, vote, and work together to remove those who aren't serving us well. It's important to support God-fearing, country-first leaders who truly represent our values.

The Importance of Diversity, Equity, and Inclusion (DEI) in Business: A Necessity for Sustainable Success!

I’ve been wondering how much the boycotts affected the businesses that bowed to the Trump Administration’s demands to end DEI. Big companies like Target suffered. Cracker Barrel couldn’t change with the times because someone told Trump and the MAGA supporters that Cracker Barrel was attempting to make a progressive change in its logo. Some small businesses went out of business because of their political affiliations. You can be sure that diversity has built this country.

In today’s rapidly changing global market, an increasing number of businesses are discovering that focusing on Diversity, Equity, and Inclusion (DEI) is not only the right thing to do but also a smart business move. Companies that overlook DEI risk alienating customers and employees, which can lead to lost sales and a less competitive edge. Meanwhile, those that genuinely embrace DEI enjoy the richness of diverse perspectives, see boosts in innovation, and experience higher employee satisfaction. All these benefits come together to support sustainable growth and increased profitability. 

A business without “business” is one that doesn’t fully connect with its market and people. Embracing diversity, equity, and inclusion can truly boost a company’s success. Research consistently shows that diverse teams excel over similar ones in decision-making, problem-solving, and creativity. For example, a McKinsey & Company study found that companies in the top quartile for ethnic and racial diversity are 35% more likely to have financial returns above their industry medians. Additionally, firms with greater gender diversity are 15% more likely to outperform their competitors in profitability.

Procter & Gamble has been a strong supporter of DEI for quite some time, and the positive results are clear. Their dedication to crafting inclusive advertisements and tackling important social issues like gender equality has not only fostered greater brand loyalty but has also deepened consumer engagement. As a lovely bonus, this approach has led to increased sales and a bigger share in various product categories, showing how their values resonate with people. Yet, they supported Trump’s campaign. 

Today's consumers care about more than just product quality; they're also eager to support brands that share their values and ethics. A 2020 study by Cone Communications found that 76% of shoppers want companies to actively address social justice issues, and 60% are even willing to boycott brands that seem insensitive or unwelcoming. This means that without a sincere commitment to diversity, equity, and inclusion (DEI), companies risk facing boycotts, bad publicity, and losing the trust of their customers.

In 2020, several brands, such as Nike and Ben & Jerry’s, gained significant consumer loyalty for their outspoken stances on racial justice and other social issues. Conversely, companies that failed to acknowledge these issues or take a firm stand, such as Goya Foods, faced backlash and a subsequent dip in consumer support. Consumers increasingly want to align their values with the brands they purchase from. 

Understanding the importance of DEI really helps. When employees feel included and valued, they tend to be happier, more engaged, and more loyal. On the other hand, organizations that overlook DEI may face challenges such as high turnover, low morale, and difficulty attracting talented individuals. A survey by Glassdoor reveals that 67% of job seekers prioritize workplace diversity when evaluating job offers, and 57% of employees believe their companies should be more inclusive. 

Salesforce, a cloud-based software company, is widely recognized as a leader in diversity, equity, and inclusion (DEI). The company has invested considerable effort into diversity training, inclusive hiring practices, and creating safe and welcoming spaces for employees from all backgrounds. This dedication has not only made Salesforce a popular place to work but has also helped improve employee retention, foster innovation, and contribute to overall success. 

In certain regions and industries, DEI mandates are more than just innovative business practices—they are essential legal requirements. Governments worldwide are implementing regulations that encourage companies to share diversity data, adopt inclusive hiring practices, and promote equal pay for all. Failing to adhere to these mandates can lead to legal issues, financial penalties, and damage to a company’s reputation.

In the United States, California’s SB 826 encourages publicly traded companies to include at least one woman on their board of directors, with plans to promote further gender diversity in the coming years. Companies that fail to meet these guidelines may face fines, underscoring how DEI is not only a moral and strategic choice but also a legal responsibility. 

In our interconnected world, businesses have the exciting opportunity to reach beyond their local markets. When companies expand internationally, they have the chance to connect with a diverse range of cultures, learn about different consumer preferences, and adapt their products and marketing strategies to resonate with people worldwide. DEI mandates help organizations become more culturally capable, making it easier and more welcoming for them to operate gracefully across different cultural and legal landscapes. 

Coca-Cola’s success around the world can be attributed mainly to its focus on DEI and understanding diverse cultures. The company thoughtfully customizes its ads and products to suit local tastes, demonstrating its commitment to inclusivity in its global outreach. For example, their “Taste the Feeling” campaign featured diverse groups in their ads everywhere, connecting beautifully with people from all walks of life. 

In today’s world, embracing DEI isn't just about following rules—it's about unlocking new opportunities and fostering a vibrant, innovative workplace. Companies that prioritize creating an inclusive and welcoming environment not only attract top talent and loyal customers but also open the door to significant financial growth. Missing out on DEI means missing out on the chance to truly thrive in an increasingly diverse and socially aware world. Let’s view DEI as a meaningful journey toward greater success and connection, rather than fearing retaliation from the Government.